Some companies merged together – for example, Screen Stars would slowly morph into “Best” by Fruit of the Loom. While many new big-name players emerged in the 1990s, just as many faded away.
We also begin to see music-specific tags that originated in the 1970s, gaining momentum, like Winterland. Specialty brands like 3D Emblem also rose to huge popularity in the 1980s. Labels such as Logo 7, Artex, and Trench made many of the best t-shirts, jerseys, and sweatshirts featuring popular athletic names, teams, and styles in the 1980s. Some brands began following Champion and manufactured tees for sports-related purposes. The branding became more obvious and the tags often had two-color designs. Each of these vintage brands went through different phases of label designs which can easily be linked to a particular period. Brands such as Screen Stars, Hanes, Anvil, and Sportswear were some of the most widely manufactured t-shirts. Some focused on producing a variety of colors, while others specialized in making different styles of shirts, including ringers and jerseys.
Many popular brands emerged in the 1980s. Some brands were produced in Pakistan, like Fantasy and these tags will often be bootleg prints and the tag will now appear blank or frayed as a result of wear, wash, and age. Sometimes tags didn’t have a link to a specific company aside from an RN number. If a 1970s tag features branding it was more often a simple design and one color. But it was also an era of plain, generic tags. Hanes, Healthknit, Champion, Sportswear, Russell, and FOTL were among the mainstream brands with recognizable tags. It wasn’t until the late 1970s that 50/50 tees became the norm. Tees from the 70s will more often be 100% cotton.
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